I suppose I used to think that the idea of church marketing was a bad idea. A concept from the business world, applied to a non-profit organization, whose mission is not competitive. However, I think the idea of sharing the gospel is marketing. In fact, all churches and all chrisitians are marketers. If we understand a little about sales and marketing, we realize that we use many of the same techniques and ploys in sharing the gospel that marketing and sales professionals do in their work.

We all should be marketing Christ. But along the way, we want to market our church. We want people who accept our message of hope in Christ, to also join our community. We want to recruit them to help us share that same message of hope with others. Continue reading “Church Marketing” →