Ministry Staffing Decisions

So how does a ministry (church) decide which ministry leadership positions should be paid and which should be volunteer? What criteria should we apply to this decision? How do we decide which leadership positions require what gifts and talents? How do your paid staff positions align with ministry programs?

Let’s talk about the problems first:

 

  • Ministry program lead by volunteers only not self-sustaining. Leader burns out and ministry falls over.
  • Ministry program no longer producing fruit, but with one or more paid leadership staff. RIFing ministers stinks. Congregation splits or divides.
  • Congregation has reduced size and/or budget, but not paid staff. Staff salaries are preventing investment in fruitful ministry.
  • Program leadership transitions, and new leader is gifted differently than prior leaders. Some aspects of ministry suffer.

I have watched in churches as ministries founded by non-paid staff evaporate when the leader who had the original vision burns out, or moves away. I have also watched as the paid leader of a ministry program retires, and the replacement is differently gifted, and rather than taking the ministry in a new direction, tries to keep the vision the same as the prior leader. I have seen churches that invest in staffing specific ministry programs, and seen that the programs take the shape of the leaders giftedness. I have also seen churches that invest in giftedness, by hiring pastors who complement each other, but are not directly accountable for ministry programs. With no way for their gifts to bleed into the ministry programs, the hiring strategy comes up empty, as the program leaders are different.

All ministry programs need certain gifts:

 

  • Evangelism – the ability to relate the gospel message of hope and salvation to those without hope and who don’t understand their need for salvation.
  • Teaching – the ability to communicate the truth of God’s word, with a view towards application in the life of the believer.
  • Administration – the ability to plan activities, coordinate resources, measure fruit, build systems that allow others to focus on expressing their gifts.
  • Works or Helps – the ability to do any physical or menial work required to keep the ministry happening with joy and love.
  • Hospitality – the ability to make people feel welcome and loved and cared for.

None of these gifts alone are sufficient to run a ministry program. Every ministry program requires each of them in certain portions, and when they are missing, it can show in the fruit.

So how are your ministry programs equipped with these gifts through leadership? In a small paid staff organization, you need to rely on volunteer leadership, but paid staff can be used to “speak” some of these gifts into the programs. This can be done by having paid staff (pastors, especially) participate directly in mentoring relationships with volunteer program leaders. This can also be done, by having paid staff “equip” through regular seminars that help volunteer program leaders grow in understanding in areas of weakness. Even smaller organizations can have gifted volunteers “equip” each other, or participate in denominational or other equipping events.

Ministry Programs

Why do churches have trouble dropping or changing ministry programs? Often I think it is because people forget or misunderstand why we started the program in the first place. In essence, because they forget the plan. The ministry was started to produce certain fruit. When it is no longer producing that fruit, it needs to be changed or replaced with something that will produce that fruit.

Here is an example:

Our ministry plan needed an outreach ministry. We needed to attract unbelievers from our community to our congregation so that they can hear the Gospel message. We targeted youth, hoping that we will not only get youth, but parents as well. We started a youth basketball program. We had the church members invite their neighbors to the program. In the first year, we got 10 unchurched kids and from this five new families come to hear the message, and were saved. That is some fruit. Somewhere along the way, it stopped being about outreach and became about basketball. We soon had teams and kids from other churches coming to play, but not very many neighborhood kids and very few families continued to invite their neighbors. We went from 8 teams to 24, and the program took 10 volunteers to keep running, and went from 3 hours on a Saturday morning, to all day each Saturday. The program felt successful because it had grown large, and it had a very committed team of volunteers who believed strongly in the program. During the last two years, however, only one family came to know Christ as a result of the program.

Here is the worst part. Most of the boys and girls in the church look forward to when they are old enough to be in the basketball program. The church families see the program benefits to them and their kids, not the outreach. So when the elder board recommended that the ministry be changed or replaced, there was tremendous resistance and friction within the body. There was dissatisfaction and divison. Several families left the church, including some of the leaders of the program, because they felt that the church was no longer meeting their needs.

The purpose of the program changed, and we didn’t recognize it. It went from an outreach to an inreach without our recognizing the change, and we did nothing about it.

We ended up spending lots of resources maintaining the program, and it displaced other ministries that could have used the facility during that time. We produced very little fruit. So were we good stewards of God’s resources? No – we became selfish and inwardly focused. The program became a club to serve our needs, rather than the community.

I think that this is a story that is repeated over and over in churches and ministries. Without consistent focus on the reason we are doing ministry programs, and an consistent measurement of the fruitfulness of each program, without keeping both the volunteers (resources) and the participants aware of the purpose and effectiveness of the ministry, through initiation and celebration, programs tend to lose some fruitfulness over time. If we are good stewards, we will make necessary adjustments before the program totally stops producing, and can evolve a program over time to keep it productive. When a program stops being productive, and adjustments are not possible or effective, replacing the program is the right thing to do, but unless your volunteers and participants are aware of the purpose of the program, they may react poorly.

Outsourcing Parental Responsibility

Sometimes children’s ministry is seen by parents as a means of outsourcing their role in providing spiritual leadership for their children.

I am not talking about particiating believers who feel underqualified to teach their children spiritual truth, while they themselves are trying to grow spiritually. I am talking about parents who want to impart a belief system to their children, especially one that they no longer value. Parents who are no longer practicing Christians, but who feel that their children should have some exposure to “the faith”, and who bring their kids to church, specifically because they have a vibrant children’s ministry. Parents who show up on Sunday, sit through a worship service, when they would rather be at home, watching tv, doing yard work, or going out for breakfast.

Why does this happen? Because couples marry with differences in faith and practice, and quickly decide that religious differences are not their greatest problem, until the kids arrive, and they are confronted with it, again. Because individuals decide after wandering away from the faith of their childhood, that religion is not for them (they are “too far gone”), but believe that their kids still have a chance to get it right. Because I don’t believe that “stuff” anymore, but it is important for my kids to be “exposed” to it.

In response to the thinking that leads to this behavior:

1) If you think that spiritual tendencies of parents will not be understood by children, you are mistaken. Belief systems are more frequently “caught” than “taught”, meaning, children learn by observation. While they may not have the words to describe your particular state of apostasy, they understand it, and when you bring them to church, they learn how different mommy and daddy are from what the Bible teaches. But mommy and daddy are their reference point, and most kids will reject something that is too different from their reference point.

2) If you think it is important to “expose” your children to something you no longer believe, then one of two things is happening: a) you want to teach your children something that is a lie – or b) you really still believe it, but are to lazy, scared, or selfish to act on those beliefs and ask God to re-inhabit your life. Neither of these positions makes much sense. Either decide that you still believe it, and ask God to restore your faith, or be honest with your children.

3) You have wandered away from God, and you think you can’t now come back, but you want your children to have an opportunity to get what you threw away. You are now too far from God to ever come back, there is no hope for you (untrue). You are not qualified to lead your children spiritually (if you value spiritual things, they will observe and learn to do the same). You are not a good influence on your kids (this may be true, but you cannot escape this responsibility. You will be an influence on your kids would it not be better to try to be what you believe they need?). Come back to God, accept His forgiveness, earnestly seek Him, and you will be a role model to your kids.

Publish Your Own COntent

This is the fifth and perhaps the last post in the series: using the world’s tools:

 

Publish your own content is not about promotion. It is not about getting more people to come “in”, it is about pushing the boundaries of “in” to include the “out”… So stick with me. If you have anything excellent, make it available as a resource to others. This is using the worlds tools to multiply your fruit… This is missional thinking – helping others produce fruit. Continue reading “Publish Your Own COntent”

Brochure Website

This is the fourth post in a series about using the world’s tools.

I expect that in 2011, most churches already have a brochure website. So I don’t necessarily think it would be valuable to talk about the value of building one. But I do want to talk about some ideas that can make a brochure website more valuable.

What is a “brochure” website? A brochure is a piece of marketing literature that describes the goods or services you provide in terms of the value proposition to the recipient or consumer. A brochure website is basically the same thing, only on the internet. If you have a “new” attendee packet that you physically hand out to people when they attend your ministry for the first time, it would probably have the same comment. Continue reading “Brochure Website”

Locator Services are Smart

This is the third post in a series about using the world’s tools to produce fruit.

OK – what on earth is a locator service. In internet terms it is a mapping website. I like Google Maps, some people like Map Quest – both work. If I want to get directions, or figure out where something is, I go to a locator service. I also use them for location sensitive searches. When I am at home, and I want to find a new asian takeout restaurant, I look at google maps, find my address and click the “search nearby” link. I type in asian restaurant, and it maps out my choices based on proximity to my address.

Why wouldn’t someone looking for church, or kids programs or preschool do exactly the same thing? No reason – they would. Best part is, they can do it from their phone, their laptop, anything.

You can get google or mapquest to link to your church website from the search. You can have your congregation put in reviews. It is a different way for someone to find you.

Make sure that this listing gets them to somewhere where you can tell your story.

Social Media is Cool

Using social media to reach your community is a great strategy for reaching young people. At this point, I would suggest that virtually every ministry participant under 30 uses Facebook, under 25 uses Youtube, and probably 50% up through age 55 are occasional users of these technologies.

Do this experiment at your next meeting: Ask for a show of hands of Facebook users – who has ever used facebook, monthly, weekly, daily. If you are not already a facebook user yourself, you will be surprised at the way this particular technology has become pervasive. Continue reading “Social Media is Cool”

Agents of Change

In earlier posts, I have been advocating measuring ministry results in terms of fruit, and making adjustments (pruning) or outright replacing (cut down and thrown into the fire) ministry programs that are not productive. Those of you who have been involved in ministry leadership for very long, know how hard this is to do. It requires leadership. Not the kind of leadership as a shepherd expresses (feeding and protecting the sheep), but the kind of leadership that a Joshua or a Nehemiah or a young David provides. These men are generals, warriors, and builders.

The fact is, most pastors are more prophet and rabbi than they are general or builder. They are trained to produce fruit in a stable environment. But change requires a different kind of leadership. If you are leading something and it needs to change, but you cannot figure out how to change it, then you need to find the Joshua, the David, or the Nehemiah within your ministry who can lead that change.

Most likely this person will be a but rough, sometimes dissatisfied, he might be frightening to you – with his I can do all things attitude. He may be a vocational leader, an entrepreneur, an analyst, a project manager or some similar vocation. If he is true to form, he will be willing to fail, miserably. He will take risks.

Agents of change – that is what you need. Look for them. Like every other resource you need to produce fruit – they are there, provided by God as you need them.

If you feel that they will be a "bull in the china shop", maybe you need to stop worrying about the darned china. Maybe it is that attitude that has caused your fruit production to dwindle in the first place. A true agent of change will definitely shake things up, ruffle some feathers. But you, shepherd, get to calm the sheep, to smooth things over. Meanwhile the bull will have already implemented the change that you envisioned, and fruit production will be on the way up.

Here are some signs of agents of change:

1) They like action plans (or just plan action)
2) They like goals and targets
3) They like to solve problems
4) They are not afraid of difficulties or obstacles
5) They are not very patient
6) They are steerable ( but not stoppable )
7) They love constraints – this makes problem solving more challenging.

Some will plan the battle, some will lead the charge, still others will build the engines of war, none of them will run from conflict.

Find your agents. Give them problems to solve, challenges to overcome, let them go and to God be the glory…

Ministry Branding

I was thinking about how many churches try to distinguish themselves from other local churches. There is often a sense of pride in membership in a specific church, and a feeling among members that their church is somehow better than other local churches. This feeling, is more like a tribalism, a sense of community that forms within the local church, instead of the church universal.

In modern marketing, both branding and tribalism are tools that marketers use to increase or maintain one company's or product's share of the market. The market has a competition around a fixed resource (our money), and they try to measure a brand's "share" of that market. But the church isn't in the business of marketing, and it does not try to increase its share (at the expense of other churches), does it?

So why would a local church spend any energy on branding? Why would a local church spend time on distinguishing itself from other local churches. Let me say one thing first:

The only valid brand of the church is Jesus Christ.

If you are distinguishing yourself from someone else, you are talking about Jesus and something. Jesus and Theology. Jesus and Experience. Jesus and Seeker Sensitive. Jesus and Prosperity. Jesus and Righteousness. Jesus and Tolerance. Jesus and Social Justice. Jesus and a Great Show. Jesus and Come as You Are. Jesus and Sound Doctrine. Jesus and Great Teaching. I suppose if you are an apostate or heretical community, you could be taking things away from Jesus, like the LDS church (Jesus without Grace) or the Jehovah's Witnesses (Jesus without True Deity). You could be softening the message like some churches – Jesus without all the hang-ups.

The problem with branding as it applies to ministry is that in order to produce fruit, we should not be marketing ourselves, our programs, or our local religious flavor. We should be marketing Jesus Christ, period. The great commission is not "Go, therefore, and get market share among the religions of the world!"

Our goal is not to distinguish ourselves from other churches, but to penetrate hardened hearts with the gospel message. I have been to churches where the church brand is promoted, like a tribal badge. The We spoken of is the we of the local assembly, not the we of the church universal. Look what we did, look how well we are doing. I have seen what that tribalism does in the extreme, and it becomes a form of spiritual pride and the church can devolve into cliquishness and fail to receive new members, especially new leaders.

Our boasting should be in the work of Jesus Christ, and our humble gratitude expressed when He deems it appropriate to use us as tools to accomplish His purpose. Not in any aspect of our ministry or local assembly.

Does this go back to the reformation? Martin Luther and the other bishops, monks and priests who reacted to the doctrinal issues in the catholic church, or earlier? I think earlier… Paul vs. Apollos… I think that human nature creates parties, clans, divisions. It is all about pride. Pride is the enemy of unity. Unity requires humility. True unity requires all to be humble. So take a look at your branding strategy. Look at where your pride is evident. Look at what you are saying about yourselves. What are you adding to Jesus? What are you taking away? Really? So in the end, what you are distinguishing yourselves from is… Jesus Christ, the Brand.

Rotting Fruit

What happens when fruit begins to rot? It smells very sweet, then after awhile it smells foul. How can we avoid letting the fruit of our ministry rot?

There are a number of things that will cause the fruit of our ministry to rot, mostly it is when it is not used.

If our fruit is to produce disciples, and the disciples we produce just sit there in the pew doing nothing, friut will rot.

The fruit we produce gets planted, forming the vines, plants or trees that grow the next crops of fruit.

OK here the farming analogy breaks down, but follow along anyway, this is important:

  • When a person accepts Christ, and becomes a new Christian believer, that is fruit. If that believer, never grows beyond their initial decision, following the path of discipleship, they quickly become rotten fruit. The attend church, they love to hear preaching, but the deep life transformation does not happen. When changes happen in church (change of pastors, change of location) they can easily become dissatisfied. They have friendships, but are not deeply bonded to one another, When these friendships fall apart, their connection to the body is easily severed. They fall away.
  • When a person accepts Christ, and follows the path toward discipleship but does not have many opportunities to use the spiritual gifts that God has provided in ministry, if his specific gifts are not appreciated or celebrated in the church where he worships, he can become dissatisfied, and disconnected. His seeds are not planted, When a God-Gifted teacher finds himself in a church where only a select few (elders?) are allowed to "teach"; When a God-Gifted evangelist, finds himself in a church that does not support evangelism ministries (leaving him on his own), or have meaningful follow up ministries to help new believers "plug in"; When someone with a talent for analysis and stewardship finds himself in a church that has no "plan" for the future; these believers will feel undervalued, unappreciated, and ultimately dissatisfied. They fall away.
  • When a disciple is a behind the scenes worker, perhaps with the gift of "helps", or "administration", and works themselves to burnout, because the church does not have a plan to identify these believers and band them together with leadership and organization to maximize and celebrate the impact of these gifts. Behind the scenes types don't often need or want to be celebrated individually, but most are encouraged when the ministry they are involved in are celebrated, recognized. When these ministry programs are shut down (lack of funding, lack of results, leadership transition), often these workers are devastated, because they are part of ministry communities that provide them deep friendships as well as opportunities to use spiritual gifts. When these are removed, they can feel disconnected, unappreciated, and undervalued. They fall away.
  • When a disciple is deeply connected to the body through staff, and less deeply connected to others in the community, staff transitions can cause them to feel disconnected. If the staff transitions are "troubled", the disciple can feel divided, and ostracized. If something is not done specifically to repair the connection, they fall away.

Rotting Out:

One symptom of rotting fruit is that it tends to separate itself from the church. Depending on the maturity of the believer, the disciple that was rotting, may or may not re-connect in a spiritually productive way. Immature believers may simply wander away to apostasy. More mature believers my struggle to find a new ministry to connect to so that they can become productive again.

Churches that have "a revolving door" need to consider their connection model. Who are disciples connected to, who are their mentors, who are they serving alongside, how are their gifts being used, and how are they appreciated and valued in the body. Careful analysis of reasons for separating can reveal real weaknesses in the body of Christ. Sometimes leadership in a church, can be offended by the notion that someone would want to separate, and blame the disciple who is separating, especially if they " wipe the dust from their feet" on the way out. Leaders need to treat those who choose to separate as "the weaker believer", and bless them on the way out. They also need to be open to accepting real feedback (even among words of blame, dissatisfaction, and frustration), so that they can assess whether there are real issues or weaknesses.

Church leaders need to be willing to accept or receive difficult feedback from rotting fruit believers, because ultimately, the rotting fruit are their spiritual responsibility. Church leaders need to be willing to recognize the need for change, to increase the fruit production of their ministry. When you have disciples that are not growing spiritually, not producing fruit, not deeply connected, they need to recognize that this is their responsibility. Problems with the sheep are the responsibility of the shepherds, when the shepherds are blaming the sheep, something is wrong.

Rotting in:
Another symptom of rotting fruit is that it tends toward inertia. The longer that a believer is allowed to stay in the same spiritual place, the harder it is for them to grow again. A church that does not challenge disciples or provide the means of accountability is likely to trend toward producing believers who are stagnant in their faith. A church that sets "the bar" too high, also can have the same result. Believers in these bodies may not be unhappy or dissatisfied, but they are not likely to be very productive. Happy to remain a spectator, or a support team member, but never growing to true maturity, nor able to study and reason through scripture for themselves.

Believers that are not established as disciples of Christ quickly after salvation develop unhealthy views, habits, and patterns of behavior. Correcting these is much more effort, and they can be much more devastating to the body, than the effort to develop a simple earnest discipleship process. Likewise believers who are saved out of relationships within apostate churches must be discipled very carefully, to ensure that they have accepted sound doctrine. The persistence of legacy belief systems, thought patterns and behaviors is much more difficult to undo after it has persisted past conversion.

Inertial believers tend to be chickens not pigs. This terminology is a play on words referring to making breakfast. Chickens produce eggs, so they are involved – pigs produce bacon or sausage so they are committed. If you were to evaluate every member of your church, and assess which were chickens and pigs what story would that tell.

Universal:
The problems of rotting fruit are universal to all churches. I expect that every pastor and elder will recognize this. I am not describing anything that is new or revolutionary. By calling out rotting fruit, I am merely using some colorful language to describe what happens when we do not fulfill the great commission. Every assembly of believers is likely to have some of this, I am not suggesting otherwise. As church leaders, we need to take responsibility, not only for producing fruit, but also for the spiritual stewardship of the fruit that we are given.